Loes Janssen

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Alexander Schouten, Loes Janssen, Maegan Verspaget · International Journal of Advertising · 2019 · 1.3K citations · Full text

Business, Marketing, Marketing Management +17

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

Loes Janssen, Alexander Schouten, Emmelyn Croes · International Journal of Advertising · 2021 · 310 citations · Full text

Business, Communication, Marketing +17

Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests

Bob M. Fennis, Loes Janssen, Kathleen D. Vohs · Journal of Consumer Research · 2008 · 160 citations

Public Affairs, Social Policy, Behavioral Economics +6

The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

Loes Janssen, Bob M. Fennis, Ad Pruyn et al. · Journal of Business Research · 2007 · 80 citations

Social Sciences, Psychology, Social Psychology +11

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

P.E. Ketelaar, Stefan F. Bernritter, Thabo J. van Woudenberg et al. · Journal of Business Research · 2018 · 59 citations · Full text

Business, Marketing, Marketing Management +17