Emmelyn Croes

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

Loes Janssen, Alexander Schouten, Emmelyn Croes · International Journal of Advertising · 2021 · 283 citations · Full text

Can we be friends with Mitsuku? A longitudinal study on the process of relationship formation between humans and a social chatbot

Emmelyn Croes, Marjolijn L. Antheunis · Journal of Social and Personal Relationships · 2020 · 235 citations · Full text

Relationship Development, Chatbot, Social Psychology +20

Young adults’ motivations for following social influencers and their relationship to identification and buying behavior

Emmelyn Croes, Jos Bartels · Computers in Human Behavior · 2021 · 198 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Motivation +32

Social attraction in video-mediated communication: The role of nonverbal affiliative behavior

Emmelyn Croes, Marjolijn L. Antheunis, Alexander Schouten et al. · Journal of Social and Personal Relationships · 2018 · 61 citations · Full text

Social Psychology, Social Influence, Communication +21

Teasing apart the effect of visibility and physical co-presence to examine the effect of CMC on interpersonal attraction

Emmelyn Croes, Marjolijn L. Antheunis, Alexander Schouten et al. · Computers in Human Behavior · 2015 · 38 citations

Behavioral Sciences, Interpersonal Attraction, Human Communication +13