Journal of the Academy of Marketing Science · 2019 · 560 citations · 32 references
BusinessMarketingMarketing ManagementDigital MarketingMarketing StrategyStrategic MarketingDigital Marketing StrategyIntegrated Marketing CommunicationsMarketing AutomationMarketing PlanningTechnology DiffusionTechnology Strategy AlignmentMarketing Communication StrategyTechnology Diffusion StrategyTechnology Marketing
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