Concepedia

Technology Marketing

Technology Marketing is the systematic process within a Technology Transfer Office of identifying, promoting, and positioning technological innovations for potential commercialization by aligning research outputs with market needs and stakeholder interests.

313

Publications

18.8K

Citations

654

Authors

353

Institutions

Publications per year

2017–2026

77

Parents

Publications

313

The product market and the market for “ideas”: commercialization strategies for technology entrepreneurs

Joshua S. Gans, Scott Stern · Research Policy · 2003 · 1.2K citations

, , +17

Technology and market structure

John Sutton · European Economic Review · 1996 · 638 citations

, , +11

The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John Hulland, Praveen K. Kopalle et al. · Journal of the Academy of Marketing Science · 2019 · 560 citations · Full text

, , +12

Integration of market pull and technology push in the corporate front end and innovation management—Insights from the German software industry

Alexander Brem, Kai‐Ingo Voigt · Technovation · 2008 · 465 citations

, , +9

Influence of new-age technologies on marketing: A research agenda

V. Kumar, Divya Ramachandran, Binay Kumar · Journal of Business Research · 2020 · 453 citations

, , +14

1–5 of 313

Authors

654

  1. AK
    Ashok K. Gupta

    Ohio University, United States

    5 publications · 253 citations

    5

    h-index

  2. DW
    David Wilemon

    Syracuse University, United States

    4 publications · 372 citations

    4

    h-index

  3. NK
    Naresh K. Malhotra

    Georgia Institute of Technology, United States

    4 publications · 106 citations

    4

    h-index

  4. LP
    Leyland Pitt

    Simon Fraser University, Canada

    3 publications · 104 citations

    3

    h-index

  5. DJ
    David J. Good

    University of Central Missouri, United States

    3 publications · 81 citations

    3

    h-index

1–5 of 654

Institutions

353

  1. UNSW Sydney

    Sydney, Australia

    3 h-index

    9 publications

    1.1K citations

  2. ETH Zurich

    Zurich, Switzerland

    3 h-index

    5 publications

    90 citations

  3. University of Bath

    Bath, United Kingdom

    3 h-index

    3 publications

    94 citations

  4. Ohio University

    Athens, United States

    3 h-index

    5 publications

    181 citations

  5. University of Strathclyde

    Glasgow, United Kingdom

    3 h-index

    4 publications

    171 citations

  6. Manchester Metropolitan University

    Manchester, United Kingdom

    3 h-index

    3 publications

    36 citations

  7. Babson College

    Wellesley, United States

    3 h-index

    3 publications

    641 citations

  8. Georgia Institute of Technology

    Atlanta, United States

    3 h-index

    5 publications

    102 citations

1–8 of 353

Venues

  1. Industrial Marketing Management

    16 publications · 819 citations

    14

    h-index

  2. Journal of Product Innovation Management

    11 publications · 1.1K citations

    10

    h-index

  3. Journal of Marketing

    JM · 12 publications · 1.4K citations

    10

    h-index

  4. European Journal of Marketing

    EJM · 8 publications · 739 citations

    8

    h-index

  5. Journal of Business and Industrial Marketing

    8 publications · 286 citations

    8

    h-index

1–5