Binay Kumar

Influence of new-age technologies on marketing: A research agenda

V. Kumar, Divya Ramachandran, Binay Kumar · Journal of Business Research · 2020 · 453 citations

Business, Marketing, Marketing Management +14

Marketing performance assessment and accountability: Process and outcomes

Neil A. Morgan, Satish Jayachandran, John Hulland et al. · International Journal of Research in Marketing · 2021 · 45 citations

Business, Marketing, Marketing Management +11

Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies

Huda Khan, Shaphali Gupta, Binay Kumar · Industrial Marketing Management · 2023 · 34 citations · Full text

Management, Strategic Management, Sustainability Management +14

Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry

V. Kumar, Alok R. Saboo, Amit Agarwal et al. · Production and Operations Management · 2019 · 22 citations

Business, Strategic Management, Strategy +14

Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomes

Christopher R. Plouffe, Thomas E. DeCarlo, J. Ricky Fergurson et al. · European Journal of Marketing · 2023 · 14 citations

Management, Knowledge Management, Strategic Management +17