Concepedia
Statistics
Publications
12
Citations
848
H-Index
Active since
2012
Affiliations
Georgia State University(Current)
Texas A&M University
University of Georgia
Huazhong University of Science and Technology
Indian School of Business
Alok R. Saboo is an author at Georgia State University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementFirm PerformanceBusiness AnalyticsConsumer ResearchBrand EquityData Science
Publications per year
2012–2021
Evaluating the impact of social media activities on human brand sales
Alok R. Saboo, Vikas Kumar, Girish Ramani · International Journal of Research in Marketing · 2015 · 166 citations
Social Media, Brand Equity, Digital Marketing +11
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes
Alok R. Saboo, V. Kumar, Ankit Anand · Journal of Marketing · 2017 · 137 citations
Customer Profitability, Customer Satisfaction, Firm Performance +14
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation1
Alok R. Saboo · MIS Quarterly · 2016 · 85 citations
Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management
Son K. Lam, Stefan Sleep, Thorsten Hennig‐Thurau et al. · Journal of Service Research · 2016 · 83 citations
Engineering, Big Data Analytics, Big Data Storage +21
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
Alok R. Saboo, Rajdeep Grewal · Marketing Science · 2012 · 76 citations
Firm Performance, Initial Public Offerings, Entrepreneurship +20
Rows per page
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