Concepedia

Girish Ramani

GR

Statistics

Publications

6

Citations

1.5K

H-Index

6

Active since

2004

Affiliations

Drexel University(Current)

University of Connecticut

Texas A&M University

IBM (United States)

Emory University

Girish Ramani is an author at Drexel University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementCustomer SatisfactionConsumer BehaviorConsumer ResearchDigital MarketingInteractive Marketing

Publications per year

2004–2015

6

Publications

6

Interaction Orientation and Firm Performance

Girish Ramani, V. Kumar · Journal of Marketing · 2008 · 505 citations

Customer Experience, Customer Satisfaction, Firm Performance +23

Interaction Orientation and Firm Performance

Girish Ramani, V. Kumar · Journal of Marketing · 2008 · 351 citations

Customer Experience, Customer Satisfaction, Firm Performance +23

CRM Implementation

Timothy Bohling, Douglas Bowman, Steve LaValle et al. · Journal of Service Research · 2006 · 213 citations

Customer Experience, Customer Satisfaction, Crm Strategy +16

Customer lifetime value approaches and best practice applications

V. Kumar, Girish Ramani, Timothy Bohling · Journal of Interactive Marketing · 2004 · 193 citations

Evaluating the impact of social media activities on human brand sales

Alok R. Saboo, Vikas Kumar, Girish Ramani · International Journal of Research in Marketing · 2015 · 166 citations

Social Media, Brand Equity, Digital Marketing +11

Rows per page

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