Concepedia

Technology Diffusion Strategy

A Technology Diffusion Strategy is a strategic framework within technology lifecycle management that outlines the systematic approach for accelerating the adoption and dissemination of a technological innovation across target markets, organizations, or user communities by addressing barriers, leveraging communication channels, and aligning with organizational or ecosystem incentives.

88

Publications

4.5K

Citations

198

Authors

120

Institutions

Publications per year

2017–2026

29

Parents

Publications

88

The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John Hulland, Praveen K. Kopalle et al. · Journal of the Academy of Marketing Science · 2019 · 560 citations · Full text

, , +12

Market Structure and the Diffusion of New Technology

Jennifer F. Reinganum · The Bell Journal of Economics · 1981 · 371 citations

, , +17

Modeling technology diffusion of complementary goods: The case of hydrogen vehicles and refueling infrastructure

Patrick Meyer, James J. Winebrake · Technovation · 2008 · 141 citations

, , +16

Creating demand: influencing information technology diffusion in rural communities

C. Ann Hollifield, Joseph F. Donnermeyer · Government Information Quarterly · 2003 · 124 citations

, , +13

Does ICT diffusion lead to energy efficiency and environmental sustainability in emerging Asian economies?

Shufang Zhao, Muhammad Hafeez, C. M. Nadeem Faisal · Environmental Science and Pollution Research · 2021 · 123 citations

, , +13

1–5 of 88

Authors

198

  1. JW
    Jonathan Wareham

    Universitat Ramon Llull, Spain

    2 publications · 116 citations

    2

    h-index

  2. AP
    Anastasia Papazafeiropoulou

    Brunel University of London, United Kingdom

    2 publications · 116 citations

    2

    h-index

  3. JL
    Judy L. Wynekoop

    The University of Texas at San Antonio, United States

    2 publications · 43 citations

    2

    h-index

  4. JC
    Jyoti Choudrie

    University of Hertfordshire, United Kingdom

    2 publications · 116 citations

    2

    h-index

  5. JA
    John A. Mathews

    Macquarie University, Australia

    2 publications · 154 citations

    2

    h-index

1–5 of 198

Institutions

120

  1. Georgia State University

    Atlanta, United States

    3 h-index

    3 publications

    149 citations

  2. New York University

    New York, United States

    2 h-index

    3 publications

    314 citations

  3. Brunel University of London

    London, United Kingdom

    2 h-index

    3 publications

    199 citations

  4. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    4 publications

    268 citations

  5. University of Georgia

    Athens, United States

    2 h-index

    3 publications

    1.2K citations

  6. Dartmouth College

    Hanover, United States

    2 h-index

    2 publications

    577 citations

  7. University of Rochester

    Rochester, United States

    2 h-index

    3 publications

    140 citations

  8. George Mason University

    Fairfax, United States

    2 h-index

    2 publications

    116 citations

1–8 of 120

Venues

  1. Technovation

    4 publications · 325 citations

    4

    h-index

  2. California Management Review

    CMR · 3 publications · 130 citations

    3

    h-index

  3. Technological Forecasting and Social Change

    3 publications · 110 citations

    3

    h-index

  4. Economics of Innovation and New Technology

    2 publications · 125 citations

    2

    h-index

  5. Telecommunications Policy

    2 publications · 116 citations

    2

    h-index

1–5