Concepedia

Patti Williams

PW

26

Publications

2.6K

Citations

22

H-Index

1992

Active since

Affiliations

University of Pennsylvania(Current)

Duke University

University of Pittsburgh

University of California, Los Angeles

New York University

Patti Williams is an author at University of Pennsylvania specializing in social sciences, behavioral decision making, and behavioral sciences.

Top concepts

Social SciencesBehavioral Decision MakingPsychologyBehavioral ScienceManagementMarketingConsumer BehaviorConsumer ResearchPersuasionConsumer Decision Making

Publications per year

1992–2022

26

Publications

26

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

Jennifer Aaker, Patti Williams · Journal of Consumer Research · 1998 · 550 citations

Can Mixed Emotions Peacefully Coexist?

Patti Williams, Jennifer Aaker · Journal of Consumer Research · 2002 · 455 citations

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams et al. · Marketing Letters · 2002 · 235 citations

Economics, Consumer Decision Making, Behavioral Decision Making +10

Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

Aimée Drolet, Patti Williams, Loraine Lau‐Gesk · Marketing Letters · 2007 · 170 citations

Behavioral Decision Making, Consumer Study, Consumer Research +16

When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts

Patti Williams, Gavan J. Fitzsimons, Lauren Block · Journal of Consumer Research · 2004 · 159 citations

Behavioral Decision Making, Consumer Study, Persuasive Technology +20

Rows per page

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