Concepedia
Statistics
Publications
12
Citations
702
H-Index
Active since
2003
Affiliations
University of California, Irvine(Current)
University of California, Los Angeles
Baruch College
Irvine University
Loraine Lau‐Gesk is an author at University of California, Irvine specializing in consumer behavior, marketing, and psychology.
Publications per year
2003–2020
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Aimée Drolet, Patti Williams, Loraine Lau‐Gesk · Marketing Letters · 2007 · 173 citations
Business, Marketing, Psychology +16
Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer
Loraine Lau‐Gesk · Journal of Consumer Psychology · 2003 · 130 citations
Social Sciences, Communication, Marketing +14
Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes
Loraine Lau‐Gesk, Joan Meyers‐Levy · Journal of Consumer Research · 2009 · 90 citations
Social Sciences, Marketing, Psychology +15
Blending Cobrand Personalities: An Examination of the Complex Self
Alokparna Basu Monga, Loraine Lau‐Gesk · Journal of Marketing Research · 2007 · 81 citations
Business, Marketing, Marketing Management +15
The publicly self‐consciousness consumer: Prepared to be embarrassed
Loraine Lau‐Gesk, Aimée Drolet · Journal of Consumer Psychology · 2008 · 62 citations
Business, Marketing, Psychology +10
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