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Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

Behavioral Decision MakingConsumer StudyConsumer ResearchSocial SciencesAttitude TheoryRational AdsPsychologyManagementConsumer BehaviorBehavioral SciencesAge-related DifferencesPersuasionUtilitarian ProductsConsumer AppealMarketingAdvertisingBehavioral EconomicsEmotionConsumer Attitude