Concepedia

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya L. Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo,

Marketing Letters · 2002 · 237 citations · 64 references

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64

Telling more than we can know: Verbal reports on mental processes.

Richard E. Nisbett, Timothy D. Wilson · Psychological Review · 1977 · 11.3K citations

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Journal of personality and social psychology

Jane Armstrong · International Journal of Forecasting · 1988 · 10.6K citations

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Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 9.1K citations

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Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 8.4K citations

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Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

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