Concepedia

Channel Analytics

Channel Analytics is a systematic methodological framework within marketing science that enables the evaluation and optimization of distribution channel performance through the measurement, analysis, and interpretation of multi-dimensional channel-related data.

17

Publications

757

Citations

56

Authors

42

Institutions

Publications per year

2017–2026

3

Parents

Publications

17

The Evolution of Marketing Channels: Trends and Research Directions

George F. Watson, Stefan Worm, Robert W. Palmatier et al. · Journal of Retailing · 2015 · 167 citations

, , +12

Clustering Enabled Wireless Channel Modeling Using Big Data Algorithms

Ruisi He, Bo Ai, Andreas F. Molisch et al. · IEEE Communications Magazine · 2018 · 120 citations

, , +13

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Manfred Krafft, Oliver Goetz, Murali K. Mantrala et al. · Journal of Retailing · 2015 · 108 citations

, , +16

Measuring the sources of marketing channel power: A comparison of alternative approaches

James R. Brown, Jean L. Johnson, Harold F. Koenig · International Journal of Research in Marketing · 1995 · 68 citations

, , +14

Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel

Peter R. Dickson · Journal of Marketing · 1983 · 62 citations

, , +11

1–5 of 17

Authors

56

  1. SW
    Stefan Worm

    BI Norwegian Business School, Norway

    2 publications · 180 citations

    2

    h-index

  2. PR
    Peter R. Dickson

    The Ohio State University, United States

    2 publications · 95 citations

    2

    h-index

  3. SG
    Shankar Ganesan

    University of Arizona, United States

    2 publications · 180 citations

    2

    h-index

  4. RW
    Robert W. Palmatier

    University of Washington, United States

    2 publications · 180 citations

    2

    h-index

  5. OG
    Oliver Goetz

    Reutlingen University, Germany

    1 publications · 108 citations

    1

    h-index

1–5 of 56

Institutions

42

  1. University of Minnesota

    Minneapolis, United States

    2 h-index

    2 publications

    26 citations

  2. BI Norwegian Business School

    Oslo, Norway

    2 h-index

    2 publications

    180 citations

  3. University of Notre Dame

    Notre Dame, United States

    2 h-index

    2 publications

    183 citations

  4. The Ohio State University

    Columbus, United States

    2 h-index

    2 publications

    95 citations

  5. University of Washington

    Seattle, United States

    2 h-index

    3 publications

    347 citations

  6. Cornell University

    Ithaca, United States

    2 h-index

    3 publications

    132 citations

  7. West Texas A&M University

    Canyon, United States

    1 h-index

    1 publications

    10 citations

  8. Washington State University

    Pullman, United States

    1 h-index

    1 publications

    68 citations

1–8 of 42

Venues

  1. Journal of Retailing

    2 publications · 275 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 95 citations

    2

    h-index

  3. 1

    h-index

  4. journal of consumer policy studies

    1 publications · 10 citations

    1

    h-index

  5. Industrial Marketing Management

    1 publications · 33 citations

    1

    h-index

1–5