Sebastian Tillmanns

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.3K citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +17

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Manfred Krafft, Oliver Goetz, Murali K. Mantrala et al. · Journal of Retailing · 2015 · 106 citations

Customer Satisfaction, Future Directions, Interactive Marketing +8

Customer win-back: the role of attributions and perceptions in customers’ willingness to return

Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns et al. · Journal of the Academy of Marketing Science · 2015 · 59 citations

Customer Experience, Customer Satisfaction, Consumer Decision Making +12

Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership

Vijay Viswanathan, Sebastian Tillmanns, Manfred Krafft et al. · Journal of the Academy of Marketing Science · 2018 · 30 citations

Customer Experience, Customer Satisfaction, Opinion Leadership +12

How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition

Sebastian Tillmanns, Frenkel Ter Hofstede, Manfred Krafft et al. · Journal of Marketing · 2016 · 22 citations

Marketing Analytics, Bayesian Decision Theory, Consumer Research +20