Concepedia
Statistics
Publications
9
Citations
445
H-Index
Active since
2010
Affiliations
Freie Universität Berlin(Current)
Merseburg University of Applied Sciences
FOM University of Applied Sciences for Economics and Management
European University Viadrina
Doreén Pick is an author at Freie Universität Berlin specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionEconomicsBusiness StrategyRelationship MarketingArts
Publications per year
2010–2023
Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents
Doreén Pick, Martin Eisend · Journal of the Academy of Marketing Science · 2013 · 169 citations
Economics, Meta-analytic Assessment, Management +8
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns et al. · Journal of the Academy of Marketing Science · 2015 · 59 citations
Customer Experience, Customer Satisfaction, Consumer Decision Making +12
When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules
Johannes Habel, Sascha Alavi, Doreén Pick · International Journal of Research in Marketing · 2017 · 53 citations
Customer Satisfaction, Service Research, Service Study +9
Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture
Doreén Pick, Martin Eisend · Journal of International Marketing · 2016 · 52 citations
Customer Satisfaction, Meta-analytic Investigation, International Marketing +19
Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth
Michaela Haase, Ingrid Becker, Doreén Pick · Journal of Macromarketing · 2017 · 33 citations · Full text
Economics, Marketing-systems Approach, Economy Marketing +13
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