Concepedia

Markus Zinnbauer

MZ

Statistics

Publications

3

Citations

161

H-Index

3

Active since

2010

Affiliations

University of Münster(Current)

Markus Zinnbauer is an author at University of Münster specializing in business, management, and marketing.

Top concepts

Publications per year

2010–2012

3

Publications

3

Can Old Media Enhance New Media?

Markus Pfeiffer, Markus Zinnbauer · Journal of Advertising Research · 2010 · 80 citations

, , +24

Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry

Lara Lobschat, Markus Zinnbauer, Florian Pallas et al. · Long Range Planning · 2012 · 52 citations

, , +11

How Brands Can Create Social Currency – A Framework for Managing Brands in a Network Era

Markus Zinnbauer, Tobias Honer · Marketing Review St Gallen · 2011 · 29 citations

, , +13

1–3 of 3