Concepedia

Markus Pfeiffer

MP

Statistics

Publications

2

Citations

100

H-Index

2

Active since

2005

Affiliations

Lion Foundation(Current)

Markus Pfeiffer is an author at Lion Foundation specializing in business, marketing insights, and management.

Top concepts

Publications per year

2005–2010

2

Publications

2

Can Old Media Enhance New Media?

Markus Pfeiffer, Markus Zinnbauer · Journal of Advertising Research · 2010 · 80 citations

, , +24

Brand Key Performance Indicators as a Force for Brand Equity Management

Joel Rubinson, Markus Pfeiffer · Journal of Advertising Research · 2005 · 20 citations

, , +17

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