Concepedia
Statistics
Publications
1
Citations
29
H-Index
Active since
2011
Tobias Honer is an author specializing in brand strategy, digital marketing, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquitySocial MediaBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research
Publications per year
2011–2011
How Brands Can Create Social Currency – A Framework for Managing Brands in a Network Era
Markus Zinnbauer, Tobias Honer · Marketing Review St Gallen · 2011 · 29 citations
Marketing, Managing Brands, Social Media +13
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