Tobias Langner

Are brands forever? How brand knowledge and relationships affect current and future purchases

Franz‐Rudolf Esch, Tobias Langner, Bernd H. Schmitt et al. · Journal of Product & Brand Management · 2006 · 830 citations

Business, Marketing, Marketing Management +16

Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise

Martin Eisend, Tobias Langner · International Journal of Advertising · 2010 · 218 citations

Business, Marketing, Psychology +9

Falling in love with brands: a dynamic analysis of the trajectories of brand love

Tobias Langner, Daniel Bruns, Alexander Fischer et al. · Marketing Letters · 2014 · 158 citations

Business, Marketing, Marketing Management +14

Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love

Tobias Langner, Jennifer Schmidt, Alexander Fischer · Psychology and Marketing · 2015 · 125 citations

Business, Marketing, Marketing Management +7

Brand love: conceptual and empirical investigation of a holistic causal model

Renée Rahman, Tobias Langner, Dirk Temme · Journal of Brand Management · 2021 · 91 citations · Full text

Business, Marketing, Marketing Management +17