Falling in love with brands: a dynamic analysis of the trajectories of brand love

Romantic love conceptualized as an attachment process.

Cindy Hazan, Phillip R. Shaver · Journal of Personality and Social Psychology · 1987 · 6.3K citations

Social Sciences, Psychology, Social Psychology +9

Romantic love conceptualized as an attachment process.

Cindy Hazan, Phillip R. Shaver · Journal of Personality and Social Psychology · 1987 · 6.2K citations

Social Sciences, Psychology, Social Psychology +9

Social psychology: handbook of basic principles

Choice Reviews Online · 2008 · 5.5K citations

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The psychology of social impact.

Bibb Latané · American Psychologist · 1981 · 2.9K citations

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A triangular theory of love.

Robert J. Sternberg · Psychological Review · 1986 · 2.2K citations

Social Sciences, Psychology, Social Psychology +11