Statistics
Publications
4
Citations
315
H-Index
4
Active since
2002
Affiliations
University of Wuppertal(Current)
Alexander Fischer is an author at University of Wuppertal specializing in consumer behavior, business, and brand management.
Publications per year
2002–2022
4
4
Falling in love with brands: a dynamic analysis of the trajectories of brand love
Tobias Langner, Daniel Bruns, Alexander Fischer et al. · Marketing Letters · 2014 · 158 citations
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