Concepedia

Carolyn Strong

CS

27

Publications

2.2K

Citations

19

H-Index

1996

Active since

Affiliations

Cardiff University(Current)

University of Wales

Queensland University of Technology

University of Puerto Rico System

Aarhus University

Carolyn Strong is an author at Cardiff University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorBusiness StrategyStrategic ManagementStrategySocial SciencesSocial Influence

Publications per year

1996–2024

27

Publications

27

Business performance and dimensions of strategic orientation

Robert E. Morgan, Carolyn Strong · Journal of Business Research · 2003 · 520 citations

Strategic Orientation, Corporate Strategy, Management +6

Features contributing to the growth of ethical consumerism ‐ a preliminary investigation

Carolyn Strong · Marketing Intelligence & Planning · 1996 · 311 citations

Socially Responsible Product, Consumer Uncertainty, Greenwashing +21

Market orientation and dimensions of strategic orientation

Robert E. Morgan, Carolyn Strong · European Journal of Marketing · 1998 · 267 citations

Brand Strategy, Competitive Advantage, Corporate Strategy +16

The problems of translating fair trade principles into consumer purchase behaviour

Carolyn Strong · Marketing Intelligence & Planning · 1997 · 170 citations

Sustainable Trade, Sustainable Consumption, Green Marketing +21

Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism

S. Sreejesh, Justin Paul, Carolyn Strong et al. · International Journal of Information Management · 2020 · 143 citations · Full text

Social Media, Advertising, Underlying Mechanism +11

Rows per page

1–5 of 27