Marketing Letters · 2004 · 839 citations · 35 references
Social SciencesEducational MeasurementInformation SystemsPsychometricsData QualityQuestionnaire DesignSampling TechniquesSampling TheorySurvey ProcessesSurvey ResearchExperimental Study DesignOnline SurveysResponse Quality EvaluationSurvey ExperimentationSurvey ReliabilitySurvey-based MeasurementWeb Survey Design
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David E. Hapeman · Technometrics · 1991 · 9.1K citations
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