Concepedia

Martin Klarmann

MK

Statistics

Publications

17

Citations

2.2K

H-Index

16

Active since

2007

Affiliations

Karlsruhe Institute of Technology(Current)

University of Mannheim

The University of Melbourne

University of Passau

Martin Klarmann is an author at Karlsruhe Institute of Technology specializing in marketing, business, and marketing management.

Publications per year

2007–2022

17

Publications

17

Brand awareness in business markets: When is it related to firm performance?

Christian Homburg, Martin Klarmann, Jens Schmitt · International Journal of Research in Marketing · 2010 · 362 citations

Business, Marketing, Marketing Management +11

When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

Christian Homburg, Michael Müller, Martin Klarmann · Journal of Marketing · 2011 · 355 citations

Management, Marketing, Marketing Management +11

When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

Christian Homburg, Michael Müller, Martin Klarmann · Journal of Marketing · 2011 · 295 citations

Management, Marketing, Marketing Management +11

When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation

Christian Homburg, Michael Müller, Martin Klarmann · Journal of the Academy of Marketing Science · 2010 · 246 citations

Business, Marketing, Marketing Management +14

Responsiveness to Customers and Competitors:The Role of Affective and Cognitive Organizational Systems

Christian Homburg, Marko Grozdanovic, Martin Klarmann · Journal of Marketing · 2007 · 239 citations

Business, Organization Studies, Strategic Management +11

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