Mujahid Siddiqui

Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement

Debarun Chakraborty, Aaliyah Siddiqui, Mujahid Siddiqui et al. · Journal of Retailing and Consumer Services · 2022 · 129 citations · Full text

Customer Satisfaction, Buying Behavior, Mobile Commerce +11

Watching is valuable: Consumer views – Content consumption on OTT platforms

Debarun Chakraborty, Mujahid Siddiqui, Aaliyah Siddiqui et al. · Journal of Retailing and Consumer Services · 2022 · 80 citations

Consumer Views, Advertising, Management +11

Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework

Debarun Chakraborty, Aaliyah Siddiqui, Mujahid Siddiqui et al. · Journal of Retailing and Consumer Services · 2021 · 60 citations

Customer Satisfaction, Food Marketing, Buying Behavior +13

Does human capital complement sustainable development goals? Evidence from leading carbon emitter countries

Ahmad Haseeb Payab, Pradeep Kautish, Rajesh Sharma et al. · Utilities Policy · 2023 · 60 citations

Public Policy, Economics, Natural Capital +12

Technology-enabled cure and care: An application of innovation resistance theory to telemedicine apps in an emerging market context

Pradeep Kautish, Mujahid Siddiqui, Aaliyah Siddiqui et al. · Technological Forecasting and Social Change · 2023 · 49 citations

Innovation Resistance Theory, E-health, Engineering +15