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Balween Kaur

BK

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Publications

1

Citations

125

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1

Active since

2022

Affiliations

Lovely Professional University(Current)

Balween Kaur is an author at Lovely Professional University specializing in consumer decision making, environmental economics, and brand management.

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Publications per year

2022–2022

1

Publications

1

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

Balween Kaur, Veer P. Gangwar, Ganesh Dash · Sustainability · 2022 · 125 citations · Full text

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