Concepedia

Alexander Rosado-Serrano

AR

Statistics

Publications

5

Citations

1K

H-Index

5

Active since

2017

Affiliations

University of Puerto Rico System(Current)

InterAmerican University of Puerto Rico

Universidad de Sevilla

Alexander Rosado-Serrano is an author at University of Puerto Rico System specializing in business, global strategy, and international business.

Top concepts

BusinessManagementGlobalizationGlobal StrategyInternational BusinessMarketingInternational ManagementEntrepreneurshipStrategic ManagementFamily Business Studies

Publications per year

2017–2019

5

Publications

5

Gradual Internationalization vs Born-Global/International new venture models

Justin Paul, Alexander Rosado-Serrano · International Marketing Review · 2019 · 927 citations

International Marketing, International Entrepreneurship, Multinational Enterprise +17

A new conceptual model for international franchising

Alexander Rosado-Serrano, Justin Paul · International Journal of Hospitality Management · 2018 · 45 citations

International Management, International Business, Management +7

Global marketing: contemporary theory, practice and cases

Alexander Rosado-Serrano, Justin Paul · Asia Pacific Business Review · 2017 · 22 citations

International Business Strategy, Digital Marketing, International Marketing +13

Family business in transition economies: an exploratory study of private business

Alexander Rosado-Serrano, Antonio Navarro García · European Journal of Family Business · 2019 · 22 citations · Full text

Exploratory Study, New Phenomenon, Economic Development +16

Franchising as strategy for internationalization of Family Firms: an exploratory study

Alexander Rosado-Serrano · Newman Business Review · 2017 · 10 citations · Full text

Exploratory Study, International Entrepreneurship, Family Firms +18

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