A new conceptual model for international franchising

The Nature of the Firm

Ronald H. Coase · Economica · 1937 · 23.1K citations · Full text

Markets and Hierarchies: Analysis and Antitrust Implications.

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Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

Erin Anderson, Hubert Gatignon · Journal of International Business Studies · 1986 · 2.3K citations · Full text

Barrier To Entry, Economics, Cross-border Management +9

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Jan B. Heide · Journal of Marketing · 1994 · 2K citations

Relationship Marketing, Customer Satisfaction, Marketing Literature +14

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Akbar Zaheer, N. Venkatraman · Strategic Management Journal · 1995 · 1.5K citations

Interorganizational Strategy, Industrial Organization, Economic Exchange +20