Concepedia

Astrid L. Keel

AL

Statistics

Publications

4

Citations

306

H-Index

4

Active since

2012

Affiliations

University of La Verne(Current)

Auburn University

University of Colorado Colorado Springs

Astrid L. Keel is an author at University of La Verne specializing in brand development, marketing communication, and brand equity.

ORCID

Top concepts

Publications per year

2012–2021

4

Publications

4

Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

Astrid L. Keel, Rajan Nataraajan · Psychology and Marketing · 2012 · 215 citations

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Brand activism change agents: strategic storytelling for impact and authenticity

Thomas Martin Key, Astrid L. Keel, Andrew J. Czaplewski et al. · Journal of Strategic Marketing · 2021 · 69 citations

The impact of online buzz on internet IPO valuation

Astrid L. Keel, Claire E. Lending, Beverly B. Marshall · Journal of Strategic Marketing · 2019 · 11 citations

How executives talk

Thomas Martin Key, Astrid L. Keel · European Journal of Marketing · 2020 · 11 citations

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