Thomas Martin Key

Business strategy and the management of digital marketing

Eric M. Olson, Kai M. Olson, Andrew J. Czaplewski et al. · Business Horizons · 2021 · 224 citations

Digital Business, Digital Marketing, Management +7

Domains of Digital Marketing Channels in the Sharing Economy

Thomas Martin Key · Journal of Marketing Channels · 2017 · 108 citations

Digital Business, Digital Marketing, E-mail Marketing +17

Upstream social marketing strategy: An integrated marketing communications approach

Thomas Martin Key, Andrew J. Czaplewski · Business Horizons · 2017 · 107 citations

Management, Social Marketing, Marketing Communication +5

The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines

Terry Clark, Thomas Martin Key, Monica Hodis et al. · Journal of the Academy of Marketing Science · 2013 · 87 citations

Intellectual Ecology, Business Disciplines, Management +6

Brand activism change agents: strategic storytelling for impact and authenticity

Thomas Martin Key, Astrid L. Keel, Andrew J. Czaplewski et al. · Journal of Strategic Marketing · 2021 · 69 citations