Concepedia
Statistics
Publications
7
Citations
271
H-Index
Active since
2004
Affiliations
St. John Fisher College(Current)
Rochester Institute of Technology
Southern Illinois University Carbondale
Monica Hodis is an author at St. John Fisher College specializing in business, marketing management, and social media.
Publications per year
2004–2016
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
Terry Clark, Thomas Martin Key, Monica Hodis et al. · Journal of the Academy of Marketing Science · 2013 · 91 citations
Business, Marketing, Marketing Management +5
Interact with me on my terms: a four segment Facebook engagement framework for marketers
Monica Hodis, Rajendran Sriramachandramurthy, Hemant C. Sashittal · Journal of Marketing Management · 2015 · 61 citations
Business, Marketing, Marketing Management +17
Targeting college students on Facebook? How to stop wasting your money
Hemant C. Sashittal, Rajendran Sriramachandramurthy, Monica Hodis · Business Horizons · 2012 · 43 citations · Full text
Education, Communication, Higher Education +10
Entifying your brand among Twitter-using millennials
Hemant C. Sashittal, Monica Hodis, Rajendran Sriramachandramurthy · Business Horizons · 2015 · 28 citations · Full text
Business, Marketing, Marketing Management +12
Global dialogue: a response to the responders in the special globalization issue of JIM
Terry Nichols Clark, Lynnette Knowles, Monica Hodis · Journal of International Management · 2004 · 23 citations
Social Sciences, International Relations, Global Governance +5
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