Concepedia

Rajendran Sriramachandramurthy

RS

Statistics

Publications

6

Citations

203

H-Index

6

Active since

2009

Affiliations

Rochester Institute of Technology(Current)

St. John Fisher College

Rajendran Sriramachandramurthy is an author at Rochester Institute of Technology specializing in business, social media, and social media marketing.

Publications per year

2009–2015

6

Publications

6

Interact with me on my terms: a four segment Facebook engagement framework for marketers

Monica Hodis, Rajendran Sriramachandramurthy, Hemant C. Sashittal · Journal of Marketing Management · 2015 · 61 citations

Business, Marketing, Marketing Management +17

Targeting college students on Facebook? How to stop wasting your money

Hemant C. Sashittal, Rajendran Sriramachandramurthy, Monica Hodis · Business Horizons · 2012 · 43 citations · Full text

Education, Communication, Higher Education +10

The Prowess and Pitfalls of Bayesian Structural Equation Modeling

William R. Stromeyer, Jason Miller, Rajendran Sriramachandramurthy et al. · Journal of Management · 2014 · 39 citations

Business, Entrepreneurship, Entrepreneurial Education +9

Entifying your brand among Twitter-using millennials

Hemant C. Sashittal, Monica Hodis, Rajendran Sriramachandramurthy · Business Horizons · 2015 · 28 citations · Full text

Business, Marketing, Marketing Management +12

THE SIX FACETS MODEL OF TECHNOLOGY MANAGEMENT: A STUDY IN THE DIGITAL BUSINESS INDUSTRY

ANNIE LIAO, Clyde Eiríkur Hull, Rajendran Sriramachandramurthy · International Journal of Innovation and Technology Management · 2013 · 18 citations

Management, Innovation Management, Technology Management +14

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