Journal of Business Research · 2012 · 1.6K citations · 28 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyRelationship MarketingCustomer EngagementCustomer Experience ManagementCustomer SatisfactionCustomer Value ManagementValue CreationValue Creation StrategiesCo-creation ProcessesCustomer CooperationScoring Scale DevelopmentValue Creation MechanismsValue Creation Models
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Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations
Measuring the Involvement Construct
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