Concepedia
Statistics
Publications
42
Citations
3K
H-Index
31
Active since
1997
Affiliations
University of East Anglia(Current)
University of Strathclyde
Prince Mohammad Bin Salman College of Business and Entrepreneurship
North South University
University of Leeds
Nikolaos Tzokas is an author at University of East Anglia specializing in marketing, management, and business.
Publications per year
1997–2022
Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs
Nikolaos Tzokas, Young‐Ah Kim, Hammad Akbar et al. · Industrial Marketing Management · 2015 · 284 citations · Full text
Management, Strategic Management, Technology Management +17
Industrial Companies' Evaluation Criteria in New Product Development Gates
Susan Hart, Erik Jan Hultink, Nikolaos Tzokas et al. · Journal of Product Innovation Management · 2003 · 247 citations
Management, Marketing, New Product Development +14
Navigating the new product development process
Nikolaos Tzokas, Erik Jan Hultink, Susan Hart · Industrial Marketing Management · 2003 · 176 citations
Management, Innovation Management, Innovation +11
Customer relationship management: A capabilities portfolio perspective
Emmanuella Plakoyiannaki, Nikolaos Tzokas · Journal of Database Marketing & Customer Strategy Management · 2002 · 147 citations · Full text
Management, Marketing, Marketing Management +14
Competitive advantage, knowledge and relationship marketing: where, what and how?
Nikolaos Tzokas, Michael Saren · Journal of Business and Industrial Marketing · 2004 · 143 citations
Management, Knowledge Management, Marketing +11
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