Concepedia

Michael Saren

MS

Statistics

Publications

55

Citations

3.4K

H-Index

33

Active since

1984

Affiliations

University of Leicester(Current)

University of Strathclyde

University of Stirling

University of Birmingham

Universidad de Extremadura

Michael Saren is an author at University of Leicester specializing in marketing, business, and marketing management.

Publications per year

1984–2022

55

Publications

55

The Critical Contribution of Social Marketing

Gerard Hastings, Michael Saren · Marketing Theory · 2003 · 219 citations

Business, Marketing, Marketing Management +6

A classification and review of models of the intra‐firm innovation process

Michael Saren · R and D Management · 1984 · 214 citations

Management, Innovation Management, Business Strategy +6

Theorizing about the service dominant logic: The bridging role of middle range theory

Roderick J. Brodie, Michael Saren, Jaqueline Pels · Marketing Theory · 2011 · 190 citations

Business, Marketing, Marketing Management +7

The Four Ps of the Marketing Concept: Prescriptive,Polemical, Permanent and Problematical

Douglas Brownlie, Michael Saren · European Journal of Marketing · 1992 · 152 citations

Business, Change Management, Marketing +5

Competitive advantage, knowledge and relationship marketing: where, what and how?

Nikolaos Tzokas, Michael Saren · Journal of Business and Industrial Marketing · 2004 · 143 citations

Management, Knowledge Management, Marketing +11

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