Concepedia

Douglas Brownlie

DB

38

Publications

1.5K

Citations

23

H-Index

1985

Active since

Affiliations

University of Stirling(Current)

University of Strathclyde

University of Dundee

University of Glasgow

King's College London

Douglas Brownlie is an author at University of Stirling specializing in marketing, management, and business.

Top concepts

ManagementMarketingBusinessMarketing StrategyMarketing ManagementConsumer CultureBusiness StrategyStrategic ManagementCultureStrategy

Publications per year

1985–2019

38

Publications

38

The Four Ps of the Marketing Concept: Prescriptive,Polemical, Permanent and Problematical

Douglas Brownlie, Michael Saren · European Journal of Marketing · 1992 · 151 citations

‘Spinning’ Warhol: Celebrity brand theoretics and the logic of the celebrity brand

Finola Kerrigan, Douglas Brownlie, Paul Hewer et al. · Journal of Marketing Management · 2011 · 122 citations

Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance

Douglas Brownlie, Michael Saren · International Journal of Research in Marketing · 1997 · 82 citations

One-dimensional Marketing Manager, Management, Business +6

Prime Beef Cuts: Culinary Images for Thinking ‘Men’

Douglas Brownlie, Paul Hewer · Consumption Markets & Culture · 2007 · 72 citations

Culinary Studies, Education, Queer Theory +27

Customer Satisfaction with Bank Services: AMultidimensional Space Analysis

Luiz Moutinho, Douglas Brownlie · International Journal of Bank Marketing · 1989 · 59 citations

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