Concepedia

Paul Hewer

PH

27

Publications

1.8K

Citations

19

H-Index

2000

Active since

Affiliations

University of Strathclyde(Current)

University of Stirling

Loughborough University

University of Dundee

King's College London

Paul Hewer is an author at University of Strathclyde specializing in management, marketing, and consumer culture.

Top concepts

MarketingManagementPopular CultureConsumer CultureCultureBusinessArtsEducationAdvertisingMedia Studies

Publications per year

2000–2020

27

Publications

27

Consumer attitude and the usage and adoption of home‐based banking in the United Kingdom

Barry Howcroft, Robert T. Hamilton, Paul Hewer · International Journal of Bank Marketing · 2002 · 544 citations

Customer Satisfaction, Home‐based Banking, Consumer Research +17

An exposition of consumer behaviour in the financial services industry

Antony Beckett, Paul Hewer, Barry Howcroft · International Journal of Bank Marketing · 2000 · 260 citations

Customer Satisfaction, Digital Marketing, Consumer Study +19

‘Spinning’ Warhol: Celebrity brand theoretics and the logic of the celebrity brand

Finola Kerrigan, Douglas Brownlie, Paul Hewer et al. · Journal of Marketing Management · 2011 · 122 citations

Customer involvement and interaction in retail banking: an examination of risk and confidence in the purchase of financial products

Barry Howcroft, Robert T. Hamilton, Paul Hewer · Journal of Services Marketing · 2007 · 90 citations

Customer Experience, Customer Satisfaction, Bank Customer Involvement +16

Prime Beef Cuts: Culinary Images for Thinking ‘Men’

Douglas Brownlie, Paul Hewer · Consumption Markets & Culture · 2007 · 72 citations

Culinary Studies, Education, Queer Theory +27

Rows per page

1–5 of 27