Concepedia

Musfiq Mannan Choudhury

MM

6

Publications

462

Citations

6

H-Index

2014

Active since

Affiliations

University of Dhaka(Current)

World University of Bangladesh

The University of Western Australia

Musfiq Mannan Choudhury is an author at University of Dhaka specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementCustomer SatisfactionInteractive MarketingBusinessSocial MediaConsumer BehaviorConsumer ResearchMarketing StrategyConsumer Engagement

Publications per year

2014–2024

6

Publications

6

CRM to social CRM: the integration of new technologies into customer relationship management

Musfiq Mannan Choudhury, Paul Harrigan · Journal of Strategic Marketing · 2014 · 250 citations

Customer Experience, Customer Satisfaction, New Technologies +23

Modelling CRM in a Social Media Age

Paul Harrigan, Geoffrey N. Soutar, Musfiq Mannan Choudhury et al. · Australasian Marketing Journal (AMJ) · 2014 · 132 citations

Customer Satisfaction, Social Medium Monitoring, Consumer Research +21

An integrated model of firms’ brand likeability: antecedents and consequences

Bang Nguyen, Musfiq Mannan Choudhury, T.C. Melewar · Journal of Strategic Marketing · 2014 · 31 citations

Passenger satisfaction and loyalty for app-based ride-sharing services: through the tunnel of perceived quality and value for money

Selim Ahmed, Musfiq Mannan Choudhury, Ezaz Ahmed et al. · The TQM Journal · 2020 · 28 citations

Customer Satisfaction, Consumer Research, Passenger Satisfaction +17

Speak, search, and stay: determining customers' intentions to use voice-controlled artificial intelligence (AI) for finding suitable hotels and resorts

Selim Ahmed, Ujjal Yaman Chowdhury, Dewan Mehrab Ashrafi et al. · Journal of Hospitality and Tourism Insights · 2024 · 11 citations

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