Dewan Mehrab Ashrafi

The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh

Md. Atiqur Rahman Sarker, Dewan Mehrab Ashrafi · Journal of Business & Retail Management Research · 2018 · 50 citations · Full text

The Role of Innovation Resistance and Technology Readiness in the Adoption of QR Code Payments Among Digital Natives: A Serial Moderated Mediation Model

Dewan Mehrab Ashrafi, Rubina Easmin · International journal of business science & applied management. · 2023 · 38 citations · Full text

Customer Satisfaction, Innovation Adoption, Structured Questionnaire +21

Okay Google, Good to Talk to You… Examining the Determinants Affecting Users’ Behavioral Intention for Adopting Voice Assistants: Does Technology Self-Efficacy Matter?

Dewan Mehrab Ashrafi, Rubina Easmin · International Journal of Innovation and Technology Management · 2022 · 26 citations

Artificial Intelligence, Innovation Adoption, Digital Marketing +29

Achieving a sustainable future by analyzing electric vehicle adoption in developing nations through an extended technology acceptance model

Razib Chandra Chanda, Ali Vafaei‐Zadeh, Haniruzila Hanifah et al. · Sustainable Futures · 2024 · 24 citations · Full text

Electric Vehicle Adoption, Engineering, Electric Vehicles +13

An Empirical Investigation of Consumers’ Intention for Using Ride-Sharing Applications: Does Perceived Risk Matter?

Dewan Mehrab Ashrafi, Ismail Alam, Muzdalifa Anzum · International Journal of Innovation and Technology Management · 2021 · 19 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21