Concepedia

Paula Bitrián

PB

6

Publications

587

Citations

6

H-Index

2020

Active since

Affiliations

Universidad de Zaragoza(Current)

Technische Hochschule Augsburg

Paula Bitrián is an author at Universidad de Zaragoza specializing in game design, design, and gamification.

Top concepts

Game DesignDesignMotivationGamificationUser ExperienceStructural Equation ModelingArtsGamesHealthFinance

Publications per year

2020–2024

6

Publications

6

Enhancing user engagement: The role of gamification in mobile apps

Paula Bitrián, Isabel Buil, Sara Catalán · Journal of Business Research · 2021 · 366 citations · Full text

Making finance fun: the gamification of personal financial management apps

Paula Bitrián, Isabel Buil, Sara Catalán · International Journal of Bank Marketing · 2021 · 68 citations · Full text

Customer Satisfaction, Consumer Research, Technology Adoption +18

Gamification in sport apps: the determinants of users' motivation

Paula Bitrián, Isabel Buil, Sara Catalán · European Journal of Management and Business Economics · 2020 · 66 citations · Full text

Quality Of Life, Physical Activity, Adapted Physical Activity +18

Flow and business simulation games: A typology of students

Paula Bitrián, Isabel Buil, Sara Catalán · The International Journal of Management Education · 2020 · 49 citations · Full text

Game Theory, Design, Educational Game +6

Gamification in workforce training: Improving employees’ self-efficacy and information security and data protection behaviours

Paula Bitrián, Isabel Buil, Sara Catalán et al. · Journal of Business Research · 2024 · 21 citations · Full text

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