Mário Augusto

Antecedents and outcomes of digital influencer endorsement: An exploratory study

Pedro Torres, Mário Augusto, Marta Matos · Psychology and Marketing · 2019 · 345 citations · Full text

Digital Influencer Endorsement, Digital Marketing, Consumer Research +26

Contextual Factors and the Creativity of Frontline Employees: The Mediating Effects of Role Stress and Intrinsic Motivation

Filipe Coelho, Mário Augusto, Luís Filipe Lages · Journal of Retailing · 2011 · 312 citations

Employee Involvement, Work Attitude, Intrinsic Motivation +14

Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces

Mário Augusto, Filipe Coelho · Industrial Marketing Management · 2007 · 239 citations · Full text

Consumer-driven Product Development, Market Orientation, Environmental Forces +9

Job Characteristics and the Creativity of Frontline Service Employees

Filipe Coelho, Mário Augusto · Journal of Service Research · 2010 · 233 citations

Customer Satisfaction, Job Design, Project Management +16

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

Mário Augusto, Pedro Torres · Journal of Retailing and Consumer Services · 2018 · 181 citations

Marketing, Banking Industry, Consumer Decision Making +11