Jennifer A. Pope

Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study

Jennifer A. Pope, Elaine Sterrett Isely, Fidel Asamoa‐Tutu · Journal of Nonprofit & Public Sector Marketing · 2009 · 170 citations · Full text

Business, Marketing, Marketing Management +6

Why Do Gen Y Students Study Abroad? Individual Growth and the Intent to Study Abroad

Jennifer A. Pope, Carol M. Sánchez, Kevin Lehnert et al. · Journal of Teaching in International Business · 2014 · 55 citations

Education, Higher Education, Foreign Direct Investment +6

Survival Analysis of International Joint Venture Relationships

Aaron Lowen, Jennifer A. Pope · International Advances in Economic Research · 2007 · 22 citations

Management, International Business, International Management +11

Marketing implications of privacy concerns in the US and Canada

Jennifer A. Pope, Aaron Lowen · Direct Marketing An International Journal · 2009 · 15 citations

Business, Marketing, Marketing Management +10

How do we keep them coming back? A look at individual factors impacting attendee satisfaction and intention to return to festivals

Jennifer A. Pope, Paul Isely, Busuyi Agbetunsin · International Journal of Event and Festival Management · 2017 · 14 citations

Management, Nonprofit Management, Tourism Management +15