Concepedia

Retention Segmentation

Retention Segmentation is a behavioral segmentation method that classifies customers based on their loyalty and likelihood to remain engaged with a product, service, or brand over time.

14

Publications

650

Citations

39

Authors

29

Institutions

Publications per year

2017–2026

6

Parents

Publications

14

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Eva Ascarza, Scott A. Neslin, Oded Netzer et al. · Customer Needs and Solutions · 2017 · 174 citations · Full text

, , +16

Customer retention: A usage segmentation and customer value approach

Art Weinstein · Journal of Targeting Measurement and Analysis for Marketing · 2002 · 94 citations · Full text

, , +16

The meaning and measurement of customer retention

Edward Aspinall, Clive Nancarrow, Merlin Stone · Journal of Targeting Measurement and Analysis for Marketing · 2001 · 91 citations · Full text

, , +12

User segmentation for retention management in online social games

X Fu, Xi Chen, Yutong Shi et al. · Decision Support Systems · 2017 · 77 citations

, , +14

A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA): a new framework for developing customer retention strategies

Seyed Yaghoub Hosseini, Alireza Ziaei Bideh · Service Business · 2013 · 37 citations

, , +15

1–5 of 14

Authors

39

  1. EY
    Eugenia Y. Huang

    National Chengchi University, Taiwan

    1 publications · 12 citations

    1

    h-index

  2. DS
    Dora Simões‎

    Universidade do Porto, Portugal

    1 publications · 14 citations

    1

    h-index

  3. EA
    Edward Aspinall

    Australian National University, Australia

    1 publications · 91 citations

    1

    h-index

  4. EA
    Eva Ascarza

    Columbia University, United States

    1 publications · 174 citations

    1

    h-index

  5. SS
    Soumya Sen

    University of Calcutta, India

    1 publications · 13 citations

    1

    h-index

1–5 of 39

Institutions

29

  1. National Chengchi University

    Taipei, Taiwan

    2 h-index

    4 publications

    50 citations

  2. Persian Gulf University

    Bandar Būshehr, Iran

    1 h-index

    2 publications

    74 citations

  3. London Business School

    London, United Kingdom

    1 h-index

    1 publications

    174 citations

  4. Electronic Arts (United States)

    Redwood City, United States

    1 h-index

    1 publications

    174 citations

  5. Mississippi State University

    Starkville, United States

    1 h-index

    1 publications

    31 citations

  6. Reichman University

    Herzliya, Israel

    1 h-index

    1 publications

    174 citations

  7. William P. Wharton Trust

    Boston, United States

    1 h-index

    2 publications

    348 citations

  8. Damghan University

    Dāmghān, Iran

    1 h-index

    1 publications

    10 citations

1–8 of 29

Venues

  1. 2

    h-index

  2. Journal of Marketing Analytics

    2 publications · 26 citations

    2

    h-index

  3. Service Business

    2 publications · 50 citations

    2

    h-index

  4. Customer Needs and Solutions

    CNS · 1 publications · 174 citations

    1

    h-index

  5. 1

    h-index

1–5