Eugenia Y. Huang

What type of learning style leads to online participation in the mixed-mode e-learning environment? A study of software usage instruction

Eugenia Y. Huang, Sheng Lin, Travis K. Huang · Computers & Education · 2011 · 200 citations

E-learning, Mixed-mode E-learning Environment, Software Usage Instruction +8

M-S-QUAL: Mobile service quality measurement

Eugenia Y. Huang, Sheng-Wei Lin, Ya-Chu Fan · Electronic Commerce Research and Applications · 2015 · 187 citations

Total Quality Management, Customer Satisfaction, Service Quality +6

Customer‐oriented financial service personalization

Eugenia Y. Huang, Chia‐Yu Lin · Industrial Management & Data Systems · 2005 · 73 citations

Customer Experience, Customer Satisfaction, Personalization Framework +17

How R&D management practice affects innovation performance

Eugenia Y. Huang, Shu‐Chiung Lin · Industrial Management & Data Systems · 2006 · 60 citations

Education, Office Support, Innovation Management +19

A binding tie: why do customers stick to omnichannel retailers?

Sheng-Wei Lin, Eugenia Y. Huang, Kai-Teng Cheng · Information Technology and People · 2022 · 54 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +22