Travis K. Huang

What type of learning style leads to online participation in the mixed-mode e-learning environment? A study of software usage instruction

Eugenia Y. Huang, Sheng Lin, Travis K. Huang · Computers & Education · 2011 · 200 citations

E-learning, Mixed-mode E-learning Environment, Software Usage Instruction +8

Exploring the antecedents of mobile payment service usage

Kuan‐Yu Lin, Yi-Ting Wang, Travis K. Huang · Online Information Review · 2020 · 116 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +20

Shopping in the digital world: How augmented reality mobile applications trigger customer engagement

Kuan‐Yu Lin, Travis K. Huang · Technology in Society · 2024 · 45 citations · Full text

Enhancing brand loyalty through online brand communities: the role of community benefits

Travis K. Huang, Yi-Ting Wang, Kuan‐Yu Lin · Journal of Product & Brand Management · 2021 · 37 citations

Customer Satisfaction, Digital Marketing, Consumer Research +27

Exploring the antecedents of screenshot-based interactions in the context of advanced computer software learning

Travis K. Huang · Computers & Education · 2014 · 35 citations

Interactive Learning, Engineering, Interaction Model +10