Yi-Ting Wang

Exploring the antecedents of mobile payment service usage

Kuan‐Yu Lin, Yi-Ting Wang, Travis K. Huang · Online Information Review · 2020 · 116 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +20

Enhancing brand loyalty through online brand communities: the role of community benefits

Travis K. Huang, Yi-Ting Wang, Kuan‐Yu Lin · Journal of Product & Brand Management · 2021 · 37 citations

Customer Satisfaction, Digital Marketing, Consumer Research +27

Cytotoxic Effects of Chlorophyllides in Ethanol Crude Extracts from Plant Leaves

Yi-Ting Wang, Chih-Hui Yang, Ting-Yu Huang et al. · Evidence-based Complementary and Alternative Medicine · 2019 · 32 citations · Full text

How Does Social Media Interactivity Affect Brand Loyalty?

Travis K. Huang, Chun-Yung Liao, Yi-Ting Wang et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2018 · 28 citations · Full text

Digital Marketing, Online Communication, Consumer Research +21

An analysis of learners’ intentions toward virtual reality online learning systems: a case study in Taiwan

Yi-Ting Wang, Kuan‐Yu Lin, Travis Huang · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2021 · 18 citations · Full text