Concepedia

Personalization Segmentation

Personalization Segmentation is a behavioral segmentation framework that categorizes consumers based on individual preferences, behaviors, and responses to tailor customized marketing strategies, distinguishing itself from broader segmentation approaches by its exclusive focus on one-to-one customization enabled through data-driven insights.

7

Publications

407

Citations

12

Authors

7

Institutions

Publications per year

2017–2026

3

Parents

Publications

7

Prospects for Personalization on the Internet

Alan L. Montgomery, Michael D. Smith · Journal of Interactive Marketing · 2009 · 254 citations

, , +14

Advertising, Microtargeting and Social Media

Oana Luiza Barbu · Procedia - Social and Behavioral Sciences · 2014 · 47 citations · Full text

, , +17

Generative artificial intelligence: a proactive and creative tool to achieve hyper-segmentation and hyper-personalization in the tourism industry

Lázaro Florido‐Benítez · International Journal of Tourism Cities · 2024 · 43 citations

, , +15

Integrated Communication Funnel Optimization for Awareness, Engagement, and Conversion Across Omnichannel Consumer Touchpoints

Oyenmwen Umoren, Paul Uche Didi, Oluwatolani Vivian Akinrinoye · Journal of Frontiers in Multidisciplinary Research · 2021 · 30 citations · Full text

, , +17

Prospects for Personalization on the Internet

Alan L. Montgomery, Michael D. Smith · SSRN Electronic Journal · 2008 · 25 citations · Full text

, , +14

1–5 of 7

Authors

12

  1. AL
    Alan L. Montgomery

    Carnegie Mellon University, United States

    2 publications · 279 citations

    2

    h-index

  2. MD
    Michael D. Smith

    Carnegie Mellon University, United States

    2 publications · 279 citations

    2

    h-index

  3. LF
    Lázaro Florido‐Benítez

    Universidad de Málaga, Spain

    1 publications · 43 citations

    1

    h-index

  4. MR
    Martin Rigelský

    University of Prešov, Slovakia

    1 publications · 11 citations

    1

    h-index

  5. RB
    Radovan Bačík

    University of Prešov, Slovakia

    1 publications · 11 citations

    1

    h-index

1–5 of 12

Institutions

7

  1. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    4 publications

    558 citations

  2. New York University

    New York, United States

    1 h-index

    2 publications

    22 citations

  3. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    2 publications

    32 citations

  4. Universidad de Málaga

    Málaga, Spain

    1 h-index

    1 publications

    43 citations

  5. West University of Timişoara

    Timișoara, Romania

    1 h-index

    1 publications

    47 citations

  6. Technical University of Košice

    Košice, Slovakia

    1 h-index

    2 publications

    22 citations

  7. University of Prešov

    Prešov, Slovakia

    1 h-index

    2 publications

    22 citations

  8. Open University of the Netherlands

    Heerlen, The Netherlands

    1 publications

    10 citations

1–8 of 7

Venues

  1. International Journal of Tourism Cities

    IJTC · 1 publications · 43 citations

    1

    h-index

  2. Procedia - Social and Behavioral Sciences

    1 publications · 47 citations

    1

    h-index

  3. Machine Learning with Applications

    1 publications · 16 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 25 citations

    1

    h-index

  5. Marketing and Management of Innovations

    1 publications · 11 citations

    1

    h-index

1–5