Concepedia

Radovan Bačík

RB

33

Publications

780

Citations

17

H-Index

2012

Active since

Affiliations

University of Prešov(Current)

Technical University of Košice

Tomas Bata University in Zlín

Radovan Bačík is an author at University of Prešov specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionInteractive MarketingConsumer ResearchConsumer BehaviorDigital MarketingTotal Quality ManagementStrategic Management

Publications per year

2012–2023

33

Publications

33

Technology acceptance model in e-commerce segment

Igor Fedorko, Radovan Bačík, Beáta Gavurová · Management & Marketing · 2018 · 74 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19

THE CUSTOMER’S BRAND EXPERIENCE IN THE LIGHT OF SELECTED PERFORMANCE INDICATORS IN THE SOCIAL MEDIA ENVIRONMENT

Beáta Gavurová, Radovan Bačík, Richard Fedorko et al. · Journal of Competitiveness · 2018 · 51 citations · Full text

Effort expectancy and social influence factors as main determinants of performance expectancy using electronic banking

Igor Fedorko, Radovan Bačík, Beáta Gavurová · Banks and Bank Systems · 2021 · 50 citations · Full text

Customer Satisfaction, Innovation Adoption, Behavioral Decision Making +24

THE ALTERNATIVE MODEL FOR QUALITY EVALUATION OF HEALTH CARE FACILITIES BASED ON OUTPUTS OF MANAGEMENT PROCESSES

Ismi Rajiani, Radovan Bačík, Richard Fedorko et al. · Polish Journal of Management Studies · 2018 · 45 citations · Full text

Nursing, Total Quality Management, Engineering +11

The Role of E-marketing Tools in Constructing the Image of a Higher Education Institution

Róbert Štefko, Richard Fedorko, Radovan Bačík · Procedia - Social and Behavioral Sciences · 2015 · 41 citations · Full text

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