Statistics
Publications
1
Citations
47
H-Index
1
Active since
2014
Affiliations
West University of Timişoara(Current)
Oana Luiza Barbu is an author at West University of Timişoara specializing in social media, personalization in advertising, and consumer market segmentation.
Publications per year
2014–2014
1
1
Advertising, Microtargeting and Social Media
Oana Luiza Barbu · Procedia - Social and Behavioral Sciences · 2014 · 47 citations · Full text
Business, Communication, Marketing +17
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