Distribution Strategy

Distribution Strategy is a strategic framework within marketing strategy that specifies the methods and channels through which a firm delivers its products or services to target markets, distinguishing it from related strategies by its focus on spatial, temporal, and systemic efficiency in connecting supply with demand.

589

Publications

25.8K

Citations

1.3K

Authors

564

Institutions

Publications per year

2017–2026

137

Authors

1.3K

  1. FP
    Fabrizio Pilo

    University of Cagliari, Italy

    12 publications · 635 citations

    11

    h-index

  2. GC
    Gianni Celli

    University of Cagliari, Italy

    7 publications · 159 citations

    7

    h-index

  3. GG
    Gian Giuseppe Soma

    University of Cagliari, Italy

    7 publications · 145 citations

    7

    h-index

  4. GP
    Giuditta Pisano

    University of Cagliari, Italy

    6 publications · 131 citations

    6

    h-index

  5. LG
    Lars‐Erik Gadde

    Chalmers University of Technology, Sweden

    5 publications · 120 citations

    5

    h-index

1–5 of 1.3K

Venues

  1. 26

    h-index

  2. Electric Power Systems Research

    21 publications · 800 citations

    18

    h-index

  3. Journal of Marketing

    JM · 21 publications · 1K citations

    17

    h-index

  4. 10

    h-index

  5. International Journal of Production Economics

    9 publications · 298 citations

    10

    h-index

1–5